I Spy Books: The Ones that Got Away

This year's theme for the Children's Reading Club is "I Spy Books." Senior Designer, Brandon Fall, created a slew of ideas for the Los Angeles Public Library. In the end, the winning cocktail was a mix of James Bond, Mission Impossible, and a splash of child-friendly design. The campaign folder encourages young readers to seek out more books, while engaging them to stretch their problem-solving muscles by giving them messages to solve in Morse code, grid-ciphers, and the Dewey Decimal system.



During the discovery meeting with the client, all agreed upon a retro spy design concept. The theme was executed throughout the pieces, from the fonts to the heavily-warn textures and colors. Custom cutouts for spy disguises were created, along with special boxes for the kids to check off, making them feel like real detectives.



Folder Outside/Inside


Inserts In Folder


Bookmark


Certificate

The library loved our first round of comps, however, after the committee’s overview, they decided brighter colors should be used, as well as having it skew to a younger audience. Illustrations were added.



Folder Outside/Inside


Eventually, the client shifted to the James Bond/Mission Impossible direction (seen at top).

Mission accomplished!

Watch Your Book!!!!

EPOS Designs the New Children's
Reading Club Campaign for the
Los Angeles Public Library.



















This year's theme for the Children's Reading Club is "I Spy Books." Senior Designer, Brandon Fall, created a slew of ideas for the Los Angeles Public Library. In the end, the winning cocktail was a mix of James Bond, Mission Impossible, and a splash of child-friendly design. The campaign folder encourages young readers to seek out more books, while engaging them to stretch their problem-solving muscles by giving them messages to solve in Morse code, grid-ciphers, and the Dewey Decimal system.