Dishdogz

Design can be like skating, some rides are flawless and smooth. Other are a bumpy, rough cobblestone ride. Some are a little bit of both. You can hit one side of the ramp with a righteous 780˚ twist only to crash and burn with a mouth full of hardwood on the other end. EPOS recently had the pleasure of working with Lionsgate Films on dvd packaging concepts for the movie Dishdogz. It was a project that challenged us to demonstrate a variety of design tricks. Here are the highlights of the ride taken by the EPOS design team.


Round 1: Learning to Skate:
Eric Martinez: I was initially given a variety of skateboard magazines and skate movie packages to follow for creative direction from the client. We were asked to focus on a skate inspired design that appealed to teenage boys. Digging in, I found that todays skate culture has one foot in a hand-made, do it yourself, photocopy art that is inspired by the vintage punk music scene. However, the other foot is in a sleek, ultra modern, streamlined design. Often times they are both at once. Here are the results.





Round 2: Limited Resources:
Brandon Fall: For my first round of comps, I was given direction to create a movie poster focusing on the actors in order of priority, while definitely keeping skateboarding as the background flavor. The photos we had to work with were more like snap shots, so the available photos were few. Color correcting, adding that background sky and harmonizing the colors were the keys to this first photo collage.




Kimiyo Nishio: Below is one of my comps from this round. The initial direction given us was to focus on the main characters in the movie, but it also has to have the cool, edgy skateboarding feel to attract the target audience. For this one though, I tried to bring the skater elements forward rather than the main characters.




Round 3: Direction Change:
Brandon Fall: After the previous round of comps, the client wanted to shift the direction again and make the skateboarding element the biggest priority. The “skater look” became the overriding theme and the actors took second stage in this comp.